Our Approach

Successful business owners and industrial psychologists often comment upon the fact that all people (including employees) operate under the same set of basic motivations. What does vary among people is the motivator (or motivators) most important to them at any given point in time.

The I*LEVEL motivation model lists six I*FACTORS that operate in the work environment as dominant motivators. Each I*LEVEL assessment asks employees a series of questions about each I*FACTOR.

I*LEVEL reports foster improved communication between managers and employees by suggesting questions that the managers can ask their workforce. The point? To determine which I*FACTORS are most relevant to them now—and why. Guided by direct employee feedback, the manager can address both rewarding and frustrating areas in a way that will suit the employee’s or candidate's needs.

Why do this? Because when people’s important needs are addressed, a powerful psychological shift ensues: Employees are energized, engaged, and committed, ultimately producing the most optimal results possible at their work.